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The ApplyAI Group

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THE GROUP

Who we are

ApplyAI is an expanding Group of companies dedicated to the responsible application of artificial intelligence within institutional environments. Through our companies operating in different industries, we design, supervise and scale applied AI systems.

 

The Group provides strategic oversight, technical governance and long-term stewardship across all initiatives. This structure ensures that innovation is introduced with consistency, discipline and clearly defined standards — allowing each company to operate with sector-specific focus while remaining anchored to shared principles of safety, clarity and institutional resilience.

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Our Companies

Senior Leadership Team

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JASON PICKERING

Co-Founder & Head of Delivery

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MARC ZAKAKIOTIS

Co-Founder & Head of AI

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LEWIS WOODHAM

Co-Founder & Head of Creative

THE GROUP

Security & Data Assurance

Security and data assurance underpin every system developed within the ApplyAI Group. From initial configuration through long-term deployment, each implementation is structured with clearly defined safeguards, boundaries and governance controls. Our infrastructure is enterprise-grade, with client-specific isolation, secure cloud hosting and clearly governed data handling practices. Client data is never repurposed beyond agreed scope, remains under client ownership and is processed within defined regulatory jurisdictions.

 

All systems are deployed within controlled parameters, with explicit guardrails and oversight mechanisms to ensure behaviour aligns with agreed objectives and risk tolerance. In this way, security is not an additional feature — it is foundational to how we operate.

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Our work as a Group is guided by a clear purpose: to ensure artificial intelligence is introduced responsibly. Every company within the ApplyAI Group is anchored to shared principles that guide everything we do.

OUR SERVICES

We specialise in making you feel confident with AI.

Performance Coaching

Quickly capture session notes via voice or text, creating a shared hub for insights and progress tracking. Keep training aligned and ensure nothing is missed across coaching teams.

Operations & Logistics

Plan and manage athlete travel, training, and competition schedules with ease - from flights and hotels to events and risk assessments. Simplify logistics, generate reports, and align operations with your organisation’s goals.

Administration

Easily manage large datasets, streamline stakeholder communication, and organise data for analysis. Turn complex information into clear visuals to spot trends and support smarter decisions.

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Another overarching statement on the ApplyAI Group here: This is from Virgin...To support our people to embed purpose in the day-to-day running of our business and when making investment decisions, we developed a ‘Purpose Decision-Making Filter’. The filter not only ensures that we always prioritise all stakeholders, but also that we embed our core ‘Purpose Pillars’ into the heart of every business decision we make. These pillars include flourishing people, thriving communities, a healthy planet for all, and radical collaboration.

FIND OUT MORE

News from across the group

WHAT WE ARE BUILDING

Semi-bespoke AI systems that naturally understand you, your data and action it how you want.

Each system is powered by our core AI engines, that understand you, your data and orchestate the outcome you want safely. By naturally undstanding people and their requests, our system is flexible and versitile, and you gain crucial insights left otherwise unnoticed. By understanding and enriching your data, you can interact with it, build on it and make it work for you. We believe in the path of least resistance, so we seamlessly integrating our systems with yours.

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IN FOCUS

Ways our AI can be used

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SMART SESSION
RECORDING

SPORT

Capture session notes by voice or text - searchable, organised, and easy to access.

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BULK DATA
PROCESSING

Multiple Industries

Process large datasets with ease and cut down on repetitive admin time.

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SCHEDULING &
PLANNING

SPORT

Plan staff allocation, athlete travel, training and competitions with precision.

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AUTOMATED
REPORTING

Financial Services

Generate client-ready reports in minutes: accurate, compliant, and fully customisable.

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ONBOARDING AUTOMATION

Property

Speed up listings, sales, and lettings admin with structured, searchable workflows.

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SESSION INSIGHT SUMMARIES

Sport

Capture, summarise, and share meeting notes or lesson insights, searchable and centralised.

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It starts with a conversation. Book a demo today

People and AI are amazing at different things, and when the balance is struck correctly it can have an enormous impact. If you would like to explore how AI can better your organisation and your people, let’s have a chat.

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It starts with a conversation. Book a demo today?

People and AI are amazing at different things, and when the balance is struck correctly it can have an enormous impact. If you would like to explore how AI can better your organisation and your people, let’s have a chat.

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© ApplyAI 2026. All rights reserved

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